Guide
How to launch an EV charger under your own brand.
A white-label charger lets you sell a product with your brand without developing the hardware from scratch. Success depends less on the logo than on the decisions you take before production. This guide walks through them.
1. Define the market and the use case
Start with who will buy and where it will be installed: homes, businesses or public sites; target countries; installers or end customers. This sets the power level, connectivity and features that matter, and the compliance scope for each market.
2. Choose the platform
Building on a proven platform shortens the time to market and reduces risk. The Bora AC platform offers 11 kW and 22 kW versions with a fixed Type 2 cable, Wi-Fi and Bluetooth, app or RFID authorization and an IP55 enclosure, with options such as OCPP, energy meter, home load balancing, 4G and screen.
3. Configure the product
Decide the hardware configuration (power, access control, metering, protection), the firmware behavior and connectivity, and how the charger integrates with your app or platform.
| Layer | Typical decisions |
|---|---|
| Brand and industrial design | Logo, colors, finish, labels |
| Hardware | Power, access control, meter, protection |
| Firmware and connectivity | Behavior, local interfaces, OCPP, integration |
| Packaging and documentation | Box, manuals, installation material, labels |
| Production and quality | Test fixtures, validation, traceability |
4. Validate
Build engineering samples, test the full configuration in the real use case and prepare the manufacturing controls. This is also when certification responsibilities are confirmed for your markets.
5. Produce and scale
Start with a controlled production run, collect feedback from installers and first customers, and scale with traceability and ongoing support.
What to prepare before contacting a manufacturer
Target market and countries, expected annual volume, power and connectivity requirements, how users will authorize charging, the software or platform you will use, branding assets and your preferred launch date. Minimum order quantity, tooling, certification responsibility and commercial terms are then defined together in the discovery phase.